Valor in Business & Entrepreneurship

Wrestling royalty in Africa: How Saraya and her family are cracking the continent

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Knight says they are now looking at further opportunities across Africa, including in Uganda, and believes family values are a big pull for audiences on the continent.

“It’s not down to who has got the most money. The secret of getting into Africa to engage the hotbed of talent is simply down to family unity.

“Mark is a family man. My husband is a family man. Two family companies have come together – which around the world, there are not many of.

“This is huge and the rest of the world is looking in disbelief at WAW to see what we have managed to do.”

On the African side, Beale says producing home-grown talent is another priority.

“Local wrestlers must get an opportunity,” he said.

“The vision came a few years back of having a type of WrestleMania for the African continent.

“This year, we are on WrestleMonster 6 and we’ve approached various sponsors. We have a vision for WrestleMonster to eventually fill up a 45,000-seater stadium, but that is for WrestleMonster 10.”

While African talent has flourished at elite level in a multitude of sports, Beale and the Knights now hope to put the continent firmly on the wrestling map.

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