Valor in Business & Entrepreneurship

The tech industry’s winners and losers in lockdown

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AFP Promotional shop displays show figures of some of Animal Crossing's main charactersAFP

Animal Crossing’s friendly, low-key gameplay landed at the perfect time

The coronavirus pandemic has been bad news for business. But even as some technology companies have been squeezed tight, others have actually seen a boost.

Some were in the right place at the right time – while others have seen the real-world trade they rely on shut down completely.

Winner: Working from home

When your boss told you to start working from home, you might have had to rush to get to grips with the new kit to do so.

Entire populations did – which is good news for those making the software.

Once a relatively unknown business app, it’s been used for everything from cabinet meetings to farm-animal cameos.

Getty Images A man holds an iPhone on a stabilising rig while he kneels down next to a goat on his farmGetty Images

One California animal sanctuary is offering Zoom cameos from farm animals

Winner: Gaming

When we’ve finished the work day, we’re still staying at home.

And Gaming is doing well while people are stuck indoors and in need of an escape.

Literally, in the case of Animal Crossing, on the Nintendo Switch – it puts the player on a deserted island getaway, building a colourful town populated by talking animals.

A couple whose wedding was cancelled invited friends and family to watch them tie the knot virtually

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Today’s success might not last, though.

New games and consoles still being made are likely to be delayed.

And stock prices are taking a hit, despite the good sales figures.

Winner: Streaming

It’s not just gaming, though.

We’re also putting a solid chunk of the money we’re not spending on going out towards other entertainment.

At that point, it already had more than 33 million subscribers.

Now, it has nearly 55 million – making it Netflix’s biggest competitor.

Getty Images A giant screen shows Marvel's Captain Marvel being promoted on the home screen of the Disney+ appGetty Images

Disney+ owns the rights to Pixar, Marvel and Star Wars properties

With cinemas shut, major current film releases have gone straight to digital.

It makes some of its money from advertising on its free service, though – and that’s completely dried up.

Mixed bag: Fitness

ClassPass, a website offering gym-class access, transformed into an online class-streaming platform after gyms were ordered to shut.

And it says demand for its new venture is high.

At-home fitness, though, is doing just fine.

Getty Images Peleton's logo is seen on the frame of its exercise bike in this photoGetty Images

Peleton is powering through some initial hiccups

Peloton was already video-streaming spinning classes over the internet to promote its fitness bikes.

And it’s not just huge companies winning here.

Mixed bag: Amazon

On the surface, Amazon has had a tough time of things during the pandemic.

Warehouse workers who have long complained of poor conditions staged limited strikes.

Then, internal documents insulting one of the organisers leaked.

And France banned non-essential sales by Amazon, while it investigated safety concerns.

Reuters Several people contribute to paining a very large "protect Amazon workers" sign on the road outside a very affluent homeReuters

Activists paint a message outside one of Jeff Bezos’s homes

And Amazon’s stock price has risen, while its High Street competition has closed.

But Amazon is also one of the world’s largest cloud-computing companies.

Loser: Transport

We’re gaming and watching movies because we’re not going anywhere.

And that doesn’t include drivers, who are self-employed and dealing with the same crisis.

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They are currently banned from public roads in the UK.

And the government is fast-tracking a trial, so they can be used instead of packed Tube trains once restrictions ease.

Loser: Tech middlemen

Companies that don’t make physical real-world products ordinary people buy – but instead acts as a middleman for the people who do – are also hurting.

AirBnB relies on people paying fees when they stay with ordinary people.

But social distancing has stopped that dead.

Even before the lockdown, WeWork, which rents offices and then turns them into shared office space, was due to be bailed out by one of its main investors, Softbank.

But that deal has now collapsed.

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